African Products, Design to Distribution
If you'd like to introduce new products, especially African consumer products, I’d love to help.
We’ll discuss the viability of your product, consumer markets, demand-based consumption and production efficacy.
I’ve partnered with the best branding, storytellers, production and distribution experts to help you go from sketch to shelf in the most efficient way.
Contact: Susan@thesilot.com
Here are a few products I've conceptualised in the last three years.
These unique blends represent African and Asian cuisine and taste. The themes embody the idea of hand-crafted speciality spices and herbs.
Expansion : Brand Identity and Guideline, Product Design & Labels, Development strategy,
Supply and Distribution Strategy
Cost outline: susan@thesilot.com
2. XO Nature - Etail
Natural Personal Care Marketplace
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"Retailers are no longer product suppliers — they’re becoming lifestyle partners, entities with which consumers are building relationships. " - Shopify
Xo Nature is an African marketplace personal care product range free from hidden synthetic chemicals - harmful or not. The products are all made of plant based and occurring in nature ingredients. Our suppliers are transparent about what goes into making them and the product benefits.
We source products that feel really good and work really well.
Xo Nature is an African marketplace personal care product range free from hidden synthetic chemicals - harmful or not. The products are all made of plant based and occurring in nature ingredients. Our suppliers are transparent about what goes into making them and the product benefits.
We source products that feel really good and work really well.
Expansion: Brand Identity & Guidelines, Product Themes, Product Sourcing, Distribution & Marketing Strategy
Cost outline: susan@thesilot.com
3. Kuza, Avocado Oil
Sustainable beauty and body care
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Avocado surplus? Avocado oil is made from the fruit of the ripe avocado.
More oil is extracted from fruit that is past the peak of the ripeness, but not rotten.
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"In terms of processing, avocado oil in Kenya is concentrated in just a couple of producers who have competitive supply margins. However, there is still low supply to feed the high demand locally and internationally. Most of the production of oil is from Grade 2 fruits, which means the less desirable ones for export. This grade is usually physically unattractive but quite healthy inside. Rather than go to waste, it creates the nutritious unrefined oil." https://freshfromkenya.com/2018/03/02/selling-avocados-and-avocado-oil-in-new-china-market/
Concept themes: Consumer awareness, Afro beauty and care, waste management and value addition.
More oil is extracted from fruit that is past the peak of the ripeness, but not rotten.
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"In terms of processing, avocado oil in Kenya is concentrated in just a couple of producers who have competitive supply margins. However, there is still low supply to feed the high demand locally and internationally. Most of the production of oil is from Grade 2 fruits, which means the less desirable ones for export. This grade is usually physically unattractive but quite healthy inside. Rather than go to waste, it creates the nutritious unrefined oil." https://freshfromkenya.com/2018/03/02/selling-avocados-and-avocado-oil-in-new-china-market/
Concept themes: Consumer awareness, Afro beauty and care, waste management and value addition.
Name & Logo design by Kamau Wanyoike
Expansion: Product Research & Strategy, Product brand guide, Product range designs & die cuts, Production outline & costs
Cost outline: susan@thesilot.com
4. Afro Kinky, Afro Baby
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Expansion: Brand (identity and guidelines), Packaging design, Product Development Strategy
Cost outline: susan@thesilot.com
5. Black Roots
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"The upsurge of herbal medicines in Africa has bright prospects. The market prediction is great. But this would accelerate faster with promotional plans and government funding for a biotechnology industry, development of scientific herbal medicine, training and re training of herbal medicine practitioners and establishment and implementation of good policy framework for the regulation and standardisation of herbal medicines."
History of Herbal Medicine in Africa - https://scialert.net/fulltext/?doi=rjphyto.2010.154.161
Is Herbal Medicine The Solution To Most Of Our Diseases? #OrganicAdventures EP 008 Part 2 - https://www.youtube.com/watch?v=CMVUOxCu4ck&feature=youtu.be
Expansion: Packaging Design and Brand Identity
Cost outline: susan@thesilot.com
6. Think Small.
Private labels and retail
In an industry with strong economies of scale it is difficult for a small firm to compete directly with larger firms as they have lower unit costs. One strategy to deal with this is to offer a niche product or service.
For example, a small tea company that has far higher unit costs than local supermarkets thrives by selling specialty and high quality teas through their retailers and on e-commerce sites.
Healthy Start is a home delivery platform focused on healthy breakfast and snacking private label brands.
For example, a small tea company that has far higher unit costs than local supermarkets thrives by selling specialty and high quality teas through their retailers and on e-commerce sites.
Healthy Start is a home delivery platform focused on healthy breakfast and snacking private label brands.
Expansion: Brand guidelines, persona & story, Product categorization, Private labels ( Strategy & Development), Customer Journey and Experience
Cost outline: susan@thesilot.com
* Wrong nuts.
7. Dried Fruits & Nuts: Packaged Retail
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Today’s on-the-go consumer demands ease and convenience. Simplify the food shopping experience with easy to pick up formats and recipe-inspired, assembly style formats for packaged goods. A bold, direct and instructive tone of voice also helps to direct consumers in a hurry, especially around speciality food aisles.
"Grocery retailers are creating memorable and engaging food experiences for shoppers, tapping into emerging mindsets and new consumer priorities around education, sustainability and community."
Food Retail: Experiential and Eco-Strategies
www.graze.com is a perfect example, from a retail perspective.
"Grocery retailers are creating memorable and engaging food experiences for shoppers, tapping into emerging mindsets and new consumer priorities around education, sustainability and community."
Food Retail: Experiential and Eco-Strategies
www.graze.com is a perfect example, from a retail perspective.
Expansion: Brand guidelines, Product range design & die cuts, Brand Story, Product Development Strategy
Cost outline: susan@thesilot.com
8. Yogurt Packaging
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Expansion: Packaging Design and Brand Identity
Cost outline: susan@thesilot.com
9. Cheese Packaging
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It's not for sale.
