Bright Yellow Creamery is on a mission to celebrate the simple pleasures of delicious ice cream, without compromising flavor with additives. Made in small-batch flavors and individually crafted using pure ingredients sourced from local farmers and producers. Inspired by pure flavors like vanilla, cocoa, strawberries, and even ginger.
When Steve Dorcelien, the founder of the brand, approached Menta, we felt instantly drawn by the project. Literally a treat to design a brand of quality ice cream. A classic look & feel was created through a custom script, inspired by vintage street signs of Italy.
I worked in the packaging, iconography and collaterals. Also I made the ice cream symbol and the color palettes for each flavor and icons.