Bára Procházková's profile

Brand design - ORGA logo

Brand design

The first step -  a logo for an individual working as a consultant and lector in fields such as training, management, coaching, and team leadership.
Orga, it's the root of many words with an international meaning like:

- group of individuals working together to achieve a common goal
- in biology and ecology, a living being
- an instrument of thought, especially a means of reasoning or a system of logic

It impersonates natural development inspired by deep-rooted instincts and certain relationships in analogy to cellular structures.

These are the individual elements that make the whole - structure - successful development

Therefore, it gives the possibility of further processing of info-graphics composed of individual elements making the whole.
Symbolism of used colors:

- the color of joy and creativity. It promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth.

- the color of nature. It symbolizes growth, harmony, freshness and fertility.
Brand design - ORGA logo

Brand design - ORGA logo