Young Lions Health 2019 - Contender
BRIEF
How can we ensure all 16 to 25 year old boys habitually check their testicles for changes, understanding that lumps, heaviness and sharp pains mean an immediate visit to the doctor where if diagnosed with testicular cancer, early detection could save their lives?
INSIGHT
Self-examination happens every day but unfortunately we do not know that we are doing it. When does it happen? When we wash our balls in the shower.
IDEA
We created a soap shaped like human balls, that came with an uncommon feature, it had a lump. So when they touched it, they knew what they had to look for. To give them a hand, we added instructions on the package.
