Adidas Annual Report
For my annual report I chose to do Adidas, a company that I really love. Adidas’ brand has a really great aesthetic that I really enjoy, and wanted to put into my design. They’re bold, and more artistic than the average sports company, so I wanted to convey that in my design with bold contrast and bright color. I chose my main color based off of the blue shoeboxes that Adidas sneakers come in, and kept the color scheme to black, white and blue to keep that contrast going. Secondly, Adidas is famous for its three stripes. I wanted to take this idea of stripes and deconstruct it into lines and bars of color that add movement and power to the pages, mirroring the aesthetic of the brand. To continue the movement of the line elements, almost every page has a line interacting with either text or imagery. The titles that don’t have a line interacting with them are designed in a 3D look to go along with the theme. My heading font was Aliseo, a bold sans sarif that perfectly emulated the brand. The font also has small indents in some of the letter, a nice stylistic element that gives it a sporty feel, and creates a depth effect that aids the style. For my body copy I chose Roboto Condensed Light, which nicely complimented the sans sarif heading fonts, but added slight contrast between a narrow font and one that’s wider set. My paper stock is a Strathmore white woven textured paper, which reminds me of shoe canvas texture.
Adidas Annual Report
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Adidas Annual Report

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203
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