SITUATION
Company Andre Sjanse (Second Chance) - based on the idea of sustainability, social responsibility and environment. The main goal of this company is to reuse vegetables, that can not be sold due to quality requirements. In additional they provide work and training for people with special needs, by giving them an opportunity to work and to be seen for who they are.
SOLUTION
Logo tells the whole story about the company - behind stylized vegetables are hiding number 2, sign of infinity and heart symbol. Warm and bright colors, as well as chosen style and mood of images, helps to reveal true values of the company - responsibility, generosity and care.
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This is a conceptual assignment, that has not been practically implemented.
