If life gives you an apricot, a strawberry, a raspberry and a plum, make a video about it. Add some nice illustrations, some lively music and you might end up with something like this.

In order to support three different proportions, we decided to
build all scenes in a 1:1 ratio. This way we could simply cut out the desired format.

Many thanks to SirMary AG and Hero Schweiz for letting us join this great project.
STILLS
PRODUCTIONFRAMES
STORYBOARD  
3D MODELLING, SHADING AND ANIMATION
2D ANIMATION OUTTAKES
MAKING OF

CREDITS


DIGITAL PRODUCTION
DELI Hamburg / DELI Berlin

PRODUCER
Christoph Stingel

ART DIRECTION
Henrik von der Lieth

3D
Sebastian Bunzel

MOTION GRAPHIC
Henrik von der Lieth, Darius Dettlaff, Jörn Lindner

SOUND
DELI Sounds 

AGENCY
SiR MaRY AG

CLIENT
Hero CH
Hero
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Hero

Animated commercial focusing on playful solutions to everyday problems. A colorful mixture of 3D and 2D animation with illustrative elements.
34
289
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Published:

Tools