courtesy of Puma

SS19 Puma Cell Alien OG

The Cell alien returns!
Another project in the bag, super exciting season for the cell family
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Launched in the ‘90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movements and helped stabilise each step. The CELL Alien, introduced in ’98, revolutionised CELL tech with its bubble heel delivering soft comfort during long-distance runs. This year, we’re bringing the CELL Alien back in its OG Original form. The mesh upper allows air to circulate, while IMEVA in the midsole offers energy return. A rubber outsole supplies instant grip and traction, and the look is rounded off with PUMA CELL branding on the tongue.
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Project Type: Reissue
PLM :
Rafael Nespereira, Valentine Rondoni
Dev : Oliver Whitworth
3D tooling: Ricky Hung

Retail Price: 120
Process
Photos courtesy of footpatrol.com
UNDEFEATED’s Editorial of the Puma Cell Alien
Photos courtesy of solebox.com
Puma Cell Alien OG
96
1,339
5
Published:

Puma Cell Alien OG

Launched in the ‘90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movemen Read More
96
1,339
5
Published:

Tools