Petit Zebre, baby food
The client —
Petit Zèbre (small zebra) is a Swiss brand focusing on baby nutrition and baby care. Their mission is to develop healthy lifestyle habits that last a lifetime. They offer a range of certified organic, quality baby food products, skincare products and detergents for babies, kids and the whole family. The cornerstone of the brand's product lines is the organic baby food product range, suitable for babies 4 months and older.

The creative concept —
We created the design concept, look and feel of the brand, its illustrations and the mascot, the small zebra. The packaging has been designed in a way that every product reveals an adventure scene: the small zebra embarking on yet another imaginary journey. Inspired by the nutritional ingredients and geographical origins of every recipe, we created illustrations in the form of small fairy tales: the small zebra travels through time, all over the world and even makes it to outer space! In these journeys the small zebra learns about the food varieties and discovers the treasures of different cultures and places. This way the packaging becomes a tool that enables parents to make feeding more fun and exciting for the baby. They can use the packs as a trigger for games or as a book of fairy tales, transforming the whole process into an educational experience.

We infused core human values into the stories, such as friendship, equality and happiness through creation, so as to strengthen the educational feature of the packaging. Nature, animals, food nutrients, places, they all come to life and become cute little characters that do stuff happily together. The illustrations and playful colors cover the entire surface of every product, including labels and paper sleeves. In this project we worked closely with mousegraphics packaging design studio. They created the brand logo and supervised the project.

View the Petit Zèbre range of products

Credits —
Agency: mousegraphics
Brand logo design: mousegraphics

Disclaimer: The illustrations may have not been implemented in the final packaging in the same way it is presented here.

​​​​​​​© Caparo DC
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Petit Zebre, baby food
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Petit Zebre, baby food

We created the design concept, look and feel of the brand, its illustrations and the mascot, the small zebra. The packaging has been designed in Read More
88
749
4
Published:

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