PASTBOOK - VISUAL CONCEPT PROPOSAL
PastBook is a website that allows people to create photo books in just one click, from their social media profiles, the cloud or just their devices. The result is as flexible as they are, you can download the album, share the link or receive it printed at home. The company has friendly and familiar values that needed to be reflected on their appearance, as well as the high quality of both products and customer service.
The proposal is based in a colourful scheme, following the original coloured logo, and developing a new strategic visual language more dynamic and friendly. The new website interface allows to organize the information in colour blocks easy to catch. Also adding side-scrolling carousel for some sections helps making the page lighter. For social media ads, the images have a fresh look using patterns and illustration on the backgrounds.