Nouf Al-Saikhan.

Mariam Al-Gahmdi.

Amwaj Al-Zhrani.

Reem Al-Otibi.
Introduction:
According to the Fedrigoni brief, we were asked to "Inspire printers
across the UK to work with the wide variety of Fedrigoni papers on
offer"
The Concept:
This year will be different.
To promote Fedrigoni paper in the UK, it needs to become a daily
essential of the printer's lifestyle. We thought of creating that need by
communicating with the target audience and strongly feature in their
work priorities. The design piece is printer's planner which personally
communicates with the printer to use, touch and carry every day and
also achieve the need of showcasing the wide variety of Fedrigoni
paper.

The Planner
The planner is designed to fit the audience requirements meanwhile
giving them the whole experience to write and sketch on the Fedrigoni's
Century Stationary Paper range. We chose the papers in a wide
range of weight, texture, color and price. At the beginning of each
month, there is a humorous illustration for key occasions within that
month. At the end of the planner, there are stickers for everyday use
designed to fit the printers needs including (customers appointments,
to do, meeting and so on). We also added the Pantone Colors swatches.
The whole point of adding these elements was to give printers everything
they need in one Fedrigoni product so they will mark it as their
favorite brand and choose it as their first choice.

The Swatches:
For fulfilling the audience's needs, we thought of the relationship
between the printers and their clients and we designed swatches
which are removable but still part of the planner. The design structure
of the swatches is strong and sharp to make an impression on the
client and their decision to choose Fedrigoni.