Pasaria
An online grocery supplier catered for both f&b businesses and households. 
We took visual qualities from a traditional wet market and modernized it to inject a uniquely Indonesian aesthetics to the brand. 🍋


We took one of the most common cliches practiced by almost every Indonesian household: A personal assistant in the family to help in doing household chores, and created a character called Mbak Ria to help users navigate through the app and provide useful information on certain products.

Creative & Art Direction: Albert Wijaya
Design: Velisa Leona
© 2019 beat.co.id All Rights Reserved
Pasaria
25
353
1
Published:

Pasaria

Branding & art direction done for Pasaria.co, an online grocery supplier catered for both f&b businesses and households.
25
353
1
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives