Introducing be, Vietnam’s locally-founded rideshare company. We created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.  

 

We developed the driver's kits with a simple focus—to be visible, recognized and safe. We applied our striped pattern to jackets, helmets and shirts, resulting in an impact that is unmistakably tied to this brand