Instore signage and collateral
The brief tasked us to relook and update the current in-store environment. Together, food photography and copy spoke to various touch-points and departments within the store, in a way that created appetite appeal and personal conversation with the South African consumer. As a creative team, we redesigned creative assets for outlets, signage, packaging, digital channels, and elevated the in-store look and feel for one of SA’s top retail brands.
As this is an ever-evolving and growing task depending on current trends, stores and retail strategies, one can expect visuals and messaging to adapt as required.
Art Director: Aimee Lottering
Copy: Isabel Crause
Photographer: Various
Food Stylist: Anke Roux
Agency: The King James Group
