Client:
Sinitic is a tech company that automates multilingual customer support with a vertically-integrated product suite and Natural Language Processing engine for non-English.
Brief:
The client’s goal is to dominate the NLP space. For that they need a strong and memorable brand that makes them look superior to their competitors.
Solution:
“S” is the first letter of the company’s name “Sinitic”. But it also stands for Superior, Strong and Simple, characteristics of a true leader. So we chose to put the focus on the initial.
About the Logo:
Sinitic’s mascot is Hermes, the Greek mythological messenger and master of languages. He is associated with wings, a symbol of speed and efficiency.
The mark is an abstracted representation of a wing forming the initial “S”. This both shows Sinitic’s capability of swiftly solving multi-language customer service problems, and also communicates the company’s confidence that they can dominate the space of NLP. Making “S” and “Sinitic” a reference.
The mark is an abstracted representation of a wing forming the initial “S”. This both shows Sinitic’s capability of swiftly solving multi-language customer service problems, and also communicates the company’s confidence that they can dominate the space of NLP. Making “S” and “Sinitic” a reference.
Primary & secondary colors:
Blue is the colors that are most associated with Hermes. It also represents technology and modernity.
Accent color:
On the opposite side of the color wheel is Yellow, the complementary color of Blue.
The pattern:
This pattern design is a collection of letters and characters representing the “S” sound in multiple languages. This extends the focus on the initial “S” and shows Sinitic’s capabilities in translation and their broad international reach.
