CREATING PACKAGE
for Lightning cable
The basis of the package’s concept is functionality and modern aesthetics. Once the market was investigated, we found out that most cable packs do not possess functionality, but only present and keep the goods before the sale. Far less after buying the package customers use to throwing it away, increasing the already excessive amount of waste.
Our team has developed a packaging design in the form of a tube with a thick cardboard. The package has a lid tightly locking with the main part without additional locks. Such a minimalistic design is very easy to use.
In addition, our design allows not only keeping the cable before the sale, but using the package as a box for storing the cable during travel and daily life.
Design authors:
graphic designer - Nikita Shylimov
industrial designer - Dmitry Maksymenko
