2018 City of Santa Clarita Marathon
As the City of Santa Clarita prepared to host its 23rd Annual Marathon, there was a need to find a way to update the branding, in order to generate buzz and attract runners from Southern California and beyond. The previous 9 years used the same basic design for all advertising and medal design (literally). I updated the logo, using local landmarks the Iron Horse Bridge and Six Flags Magic Mountain for inspiration.
Final artwork.
In progress.
Pics from race day.