State of Decay 2 is an action-adventure survival horror stealth video game developed by Undead Labs and published by Microsoft Studios. In line with the theme, the guidelines stated that the key visual was to be ambiguous: we don't know if the shadowed figures are friend or foe.
Making use of the responsive format and extended canvas, I wanted to make a bit more than simply having a static image or a simple scale effect.
Breaking the key visual apart, I was able to create a more realistic zoom out effect, as if the user was placed inside a house peeking out the window.
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