PPL/S is a San Francisco based creative lifestyle brand that is launching officially in the Fall of 2013. This collection of graphic-apparel I designed aligns with their introduction to the greater community through their campaign "Strivers Not For Sale, A Journey to Greatness". Each garment has a part of a poem that I authored for the line. The ideas was that by collecting all three garments, the poem, therefore the story, was complete. The graphic concept and design, as well as, the look-book was executed by myself, and styled by Elijah Mckinnon who is also the model. We will be launching the brand officially in the Fall of 2013, cheers!