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    **UPDATE 2015** While walking the International Home Show in Chicago, I ran into a company called Silicone Zone. I shared the product with the ow… Read More
    **UPDATE 2015** While walking the International Home Show in Chicago, I ran into a company called Silicone Zone. I shared the product with the owner of the company and we ended up agreeing to a licensing deal. They should be in their network of global retailers by 2016! In early 2011, a simple conversation uncovered an insight: Why hasn't anyone made it easier to bake cupcakes that are ready to fill? So, I did! I designed, tooled and manufactured an all silicone solution that allows bakers to create a fillable hole into a baked item. In January of 2014 I partnered with the owner of C3 in Overland Park, KS to bring Cuplettes to market. We tested the product for As Seen on TV but the TV test campaign did not hit the numbers to justify a national rollout. This was a surprise as the product tested well in focus groups. It has also been picked up by a DIY site GuideCentral. They have created an amazing library of creations using Cuplettes! Read Less
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This is the retail packaging I designed for Cuplettes.  We used the photography from the cookbook all over the front and back.  The product is protected on the front with thermo-formed blister plastic and pokes through the back so the customer can feel the high quality silicone.  I designed the overall concept and art directed the graphics for final layout.