Al Nahdi Pharmacies - KSA
Wazen Hayatk - Competition
تحدّي وازن حياتك
Wazen Competition is a Kingdom-wide fat loss competition, hosted through the 49 Nahdi Pharmacies
across 22 cities that offer the Wazen Service:
1. Participants will weigh-in at a specific time each week.
2. Females only will be competing.
3. Body-fat updates and leaderboards will keep participants engaged and competitive, trying to get the #1 spot.
4. Winners will get prizes (TBD) – even though losing fat is winning in itself!
1. Participants will weigh-in at a specific time each week.
2. Females only will be competing.
3. Body-fat updates and leaderboards will keep participants engaged and competitive, trying to get the #1 spot.
4. Winners will get prizes (TBD) – even though losing fat is winning in itself!
- We always in struggle to lose weight Despite our love of food and being lazy.
- Losing weight, losing fat is hard and following a healthy routine is very challenging.
Idea
We going to challenge people with:
Food challenge
Losing fat
Keeping routine
Maintain the results
Campaign line
غيري حياتك.. تكسبي صحتك
Visual
Regarding KSA culture we were care to create a key visual present this competition especially for women in
a non harmful way but at the same time to be very attractive and creative, and this is what we actually did.
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Client Al Nahdi Pharmacies - KSA
Advertising Agency PG Integrated, Cairo, Egypt
Senior Art Director Moataz Mohamed
Illustrator Aliaa Ali
Copywriter Moataz Mohamed
