Al Nahdi Pharmacies - KSA
Wazen Hayatk - Competition
تحدّي وازن حياتك
Wazen Competition is a Kingdom-wide fat loss competition, hosted through the 49 Nahdi Pharmacies
across 22 cities that offer the Wazen Service:
1. Participants will weigh-in at a specific time each week.
2. Females only will be competing.
3. Body-fat updates and leaderboards will keep participants engaged and competitive, trying to get the #1 spot.
4. Winners will get prizes (TBD) – even though losing fat is winning in itself!
1. Participants will weigh-in at a specific time each week.
2. Females only will be competing.
3. Body-fat updates and leaderboards will keep participants engaged and competitive, trying to get the #1 spot.
4. Winners will get prizes (TBD) – even though losing fat is winning in itself!
- We always in struggle to lose weight Despite our love of food and being lazy.
- Losing weight, losing fat is hard and following a healthy routine is very challenging.
Idea
We going to challenge people with:
Food challenge
Losing fat
Keeping routine
Maintain the results
Campaign line
غيري حياتك.. تكسبي صحتك
Visual
Regarding KSA culture we were care to create a key visual present this competition especially for women in
a non harmful way but at the same time to be very attractive and creative, and this is what we actually did.
Featured on ads of the world
Featured on Hello You Creatives
Featured on WE LOVE AD
Client Al Nahdi Pharmacies - KSA
Advertising Agency PG Integrated, Cairo, Egypt
Senior Art Director Moataz Mohamed
Illustrator Aliaa Ali
Copywriter Moataz Mohamed