Brief: Create a brand personality for a new gin

BRAND VALUES                                                    
spiritual
playful
intriguing
edgy

MISSION STATEMENT
​​​​​​​Capturing the spirit of the Crow tribe in a bottle.

Final logo design is based on the brand story, 
the eagle and bison shadow crossing each other. 
The style of the logo was influenced by traditional
 beading. The old craftsmanship, the Crow Nation 
is famous for.
Bottle design based on a cocktail shaker. 
The gin is all about celebration and rituals,
that is why such a design was chosen for 
a bottle.
Premium gin edition. Deep purple gin with 
golden spark. Bringing back 20s XX as the 
brand will be launched in 2020.
Design of the point of sale 
using the grid from the logo.
Ambient media for the gin. The idea of time passing time 
and apparent position of the Sun in the sky comes from 
brand story. The oversized bottle reproduction works as 
a gnomon which  castsa  shadow onto the dial and tells 
the time. The slogan‘it  is gin o’clock’  implements that it 
is always the right time for the Crown Gin. 
Ambient media, the aim is to build an exciting 
brand and provide consumers with an intriguing 
experience. By sponsoring skate events the brand 
is able connect with the audience that  represents 
the same values as the Crow Gin.
Crow Gin
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Crow Gin

Create a brand personality for a new gin
19
471
4
Published:

Tools

Creative Fields