The Body Shop’s story started in Brighton, England in 1976. The founder Dame Anita Roddick began mixing her own products and infusing them with an idea: that business could be a force for good. Following her vision, for 40 years they’ve been rule breaking, never faking and change making.

The company pioneered the practice of social activism and was built on a philosophy that ethical business with great social responsibility. In addition, the internal audit programs were conducted for environmental protection, health and safety at work, and the monitoring of ‘Against Animal Testing Policy’.

In conjunction with the Bon Odori, this limited edition houses The Body Shop’s cherry blossom range of body care products. Playing around with the concept of “Convenient and Transformable”—the exterior structure and graphics draw inspiration from Bon Odori elements, and the packaging is handy and space saving.

90mm (L) x 90mm (W) x 115mm (D)

Merit Winner for ASPaC 2018, Asia Students Package Design Competition by The Japan Foundation.