Redesign proposal for the government of the city of Monterrey N.L. Mexico.
The new identity fused all previous logo graphics into a simpler color palette of navy blue, light beige and orange. The overall look was intended to feel clean, formal and represent properly one of the top 3 most important cities in the country. The brief was to communicate the main values of the city such as: leadership, competitivity, economy, honesty, tradition.