High Tide's profile

Nike: NASA x Tom Sachs

High Tide
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Graphic Design
Nike nasa Space Camp Event Design print apparel Fashion hype Exhibition Clothing

Nike’s Space Camp installation was built on the studio practice of Tom Sachs, and marked the release of the artist’s Nikecraft Mars Yard 2.0 shoes. Nike hired High Tide to create brand touchpoints that would help further ground participants in the immersive experience. We designed NASA ID cards that were distributed to participants, who then engaged in a series of mental and physical tests. High Tide also designed uniforms that were worn by the Nike staff, adding further to the atmosphere.

Nike nasa Space Camp Event Design print apparel Fashion hype Exhibition Clothing
Nike nasa Space Camp Event Design print apparel Fashion hype Exhibition Clothing
Nike nasa Space Camp Event Design print apparel Fashion hype Exhibition Clothing
Nike nasa Space Camp Event Design print apparel Fashion hype Exhibition Clothing


Photos: Kevin Kunstadt, Josh Rubin

 
Nike: NASA x Tom Sachs
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High Tide's profile

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High Tide's profile
New York, NY, USA

Nike: NASA x Tom Sachs

High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sach’s studio practice.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives