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    Branding and packaging design for a new range of affordable organic products
Most mainstream consumers recognise the benefits of buying organic products, but can be put off by brands that are too serious, stuffy and expensive. My challenge was to position and create a fun, accessible, affordable organic brand which appeals to a mainstream consumer audience and which can be applied to a very wide range of products from shampoo to plasters to washing up liquid. 
(Agency credit: Feel Agency)
Alternative design concept