Robert Opiyo's profile

2018 - 2019 Kenya Ice Hockey Jersey Concepts

Hi,

My name is Robert Opiyo. I'm a defenseman for the Kenya Ice Lions Hockey Team. Other roles include designs, social and support with communications.

This project covers concept work of the Kenya Ice Lions home and a bit of the away jersey for 2018-2019. You can view the complete team jersey collection in Gary's website. The exception is Moonlighting Productions jersey design for Alibaba's To the Greatness of Small viewable below. This was a very limited run for some of the cast members.
In 2012, Kenyan-based Bruce Strachan designed the first Kenyan Hockey jersey which was inspired by Kikoi designs. In 2015, Canadian Gary Lawrence designed the second design of the jersey to give it a professional hockey team feel. In 2017, Alibaba created an ad for the Pyeongchang Winter Olympics whereby the production team produced a limited-run third kit featured in the ad. Finally in 2018, the Alibaba Group reached out in regards to the team's jersey design. This is how I come into the story.

The initial design by the Alibaba designers was great, unfortunately it didn't quite flow with IIHF jersey regulations for national teams (we're working on getting there). Per Benard Azegere's request, it was redesigned retaining some of the Gary Lawrence feel and I added in some New Jersey Devils 2007 - 2017 home jersey feel (I'm a fan).
After several discussions with some of the team members and Alibaba, we settled on the third kit design: Codename Shabiki (Swahili for fans). For Tim Horton's The Away game, production house Zulu Alpha Kilo made a couple of tweaks to the concept which were gifted as a surprise to the team together with hockey gear and surprise team mates Sidney Crosby and Nathan MacKinnon and a goalie (we didn't have any at the time).
The home jersey was featured on Tim Horton's The Away Game video which has garnered over 2M views on Youtube and featured on Sportsnet Canada, ESPN and AdWeek.The team had 2 limited runs of nearly 256 jersey's thanks to a long time fan of the team, Satoshi Takano.
This was the first time having designed a jersey and the iterations from concept to final while discussing with stakeholders takes time and requires patience and understanding to fully value the final output. Below is the concept for the away jersey. The final stakeholders have green lit the evolved design - more details will be shared once it has officially been announced.
2018 - 2019 Kenya Ice Hockey Jersey Concepts
Published:

2018 - 2019 Kenya Ice Hockey Jersey Concepts

A history of the Kenya Ice Lion's 2018 - 2019 home jersey design.

Published: