Landal Greenparks is a European network of holiday villages, mainly located in the Netherlands. They developed an app to shorten queues, increase anticipation and better the digital experience. We've been asked to create an awareness campaign so visitors will download and try the app.
We came up with the "Op je duimpje" campaign. This is a Dutch saying for when you know an area very well (English= Like the back of your hand). "Duimpje" means thumb, with which you happen to control your phone.
We've accompanied the copy with a personified thumb exploring the area.