Unwanted 100s TYPOGRAPHIC PROJECT
To interpret the number “100” in our own way using typographic layout in some form of printed publication, with information represented on double page spreads (or similar). The print format should be appropriate for the subject matter and target market, ensuring
that the design reflects the significance of the number “100” in some way.
After deciding to interpret the number in terms of records achieved by sportspeople and teams, research came up with the concept of “unwanted” sports records, such as a player accumulating a large number of yellow cards throughout a football career. The publication
was aimed at the avid sports fan who would appreciate the quirkiness and irony in an almanac (of sorts) immortalising the kind of milestones that no–one really wants. The foldout poster format was a nostalgic approach, mimicking the kind of posters that nineties sports magazines used to include as centrefolds. Minimal colour schemes, relevant to the individual recordholders, helped to keep the statistics at centre of attention.
The project required three examples of spreads but the intended format would have a whole lot more different records represented on different posters, folded from A2 down to A5 and stored away in a landscape-orientation slipcase. The name–and–sport identifiers “hanging” from the letter ‘t’ of unwanted are visible when a folded poster is pulled out from the slipcase, for easy recognition.