A drink that hits the spot and takes pride on having a crisp lemon taste guaranteed to take you places, how do we take this concept and give it an execution that does justice to the promise of reinvention? With a product shot? Maybe, but that's what everyone else would do. Here's what we came up with.
Copywriter : Ivan Musoke
Art Director : Shremal Patel
Photographer : Reinout Dujardin