The batik dress as a seem formal and only wear in formal situation or condition, in the era colonized by modernization made young people feel uncomfortable with the batik dress as a style. Wearing batik dress only in formal situation for example in weeding, the national day, Even then, not all young people wear batik dress on national days because they feel uncomfortable with it.

The lack of interest among young people in wearing batik dress, because batik is synonymous with parents and it is not trendy now. How to re-popularize batik fashion among adolescents or young people so that teenagers now wearing batik are no less cool or trendy than the currently developing fashion.

Want to improve the interesting of young adult in the batik dress as trendy and fashionable clothes that can also be used every day.

Making the activation of the BLUESVILLE batik brand with the theme of the traditional value of batik associated with a touch of modernization in every design of clothing and batik patterns created. what to say “Traditional Values ​​and Modern Interpretation” The traditional nature of batik itself which has high values ​​combined with modern interpretations includes the style of clothing designs and patterns applied. Supported with the tagline Batik fit for today: In this sentence want to change the mindset of young people that batik is not only used in formal events, but batik can be used at any time even suitable for daily style.

The strategy that will be use is emotional strategy by using Photography elements of product and want to embed product positioning as a "Batik Fit For Today"  and traditional batik models combined with modern styles of clothing designs.

-Design Ads: Life style

-Execution: The statement figure, with the tagline Batik Fit For Today, wants to communicate that the batik made by Bluesville is modern and is not only used for formal events or is limited by age.

The creative strategy that will be use is favouring unique selling proposition USP that the product made by Bluesville have a traditional value, packaging in a modern way and can be used anywhere. The communication is in the form of an invitation to buy and then consume.

- When young adulth wear the batik’s dress from Bluesville, they can feel Traditional values that applied with a modern design style and can make the target aware that batik is not only used for important days or the national days.

- Interesting with Bluesville Products

- Search and attract the product of Bluesville.

- Falling in love and Interesting with the all media that share by Bluesville