Defining luxury for a leading drinks brand.
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands across spirits and beer. They produce a collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.
The award-winning learning agency Brightwave were tasked with developing an interactive course for Diageo called EDEN, and approached Wolfcub to help with the Art Direction and creation of a Brand and Design Style for the course learning materials.
The courses aim was to educate different departments within Diageo’s organisation about their lines of luxury products, and to convey their bold future vision as a global leader in drinks production.