AEG reloaded
Sleek, high-end logo reveal
To coincide with the launch of their new visual identity, we created a logo reveal movie based solely around the AEG letter forms. The challenge was to create a refined, elegant 3D form from a sharp geometric logo. We carefully crafted subtle curvature across the seemingly flat surfaces of the letter forms. This allowed the film to celebrate the logo by letting light play across the curved faces.
The result is a dark yet intriguing logo reveal film that reinforces AEG’s high-end technical excellence. During the reveal the camera sweeps slowly across each letter, revealing them in turn before moving front and centre to gently settle on the new logo.
