Pond's Once Upon a Love Story
Pond's branding has always been associated with love and relationships. Instead of the usual direct advertising of products, we came up with an idea for a campaign that'll bring the idea of love and Pond's closer to every woman's heart.
"Once Upon A Love Story" is a platform that gives every woman a chance to create their own personalized love story book both digitally and in printed versions since everyone deserves to be the lead in their own love stories. On top of that, we also created "A World of Love" which is a community for women from everywhere to share and talk about love.