Advanced Lipedema Treatment
at the Roxbury Institute
A BRANDING CASE STUDY
Dr. David Amron--founder of Beverly Hills Aesthetic treatment center--The Roxbury Institute, is also one of the world's premier surgeons for Lipedema, a serious medical condition that affects nearly 11% of women globally. Lipedema is often misdiagnosed and misunderstood, and women affected by it's cruel symptoms have a completely different mind-set than the cosmetic patient. After working with the Roxbury Institute on their aesthetic branding, Pinpoint was asked to spearhead the re-branding of his global center for the advanced treatment of Lipedema at the Roxbury Institute. The following case study shows the cumulative result of our initial work, including deep-dive brand discovery work, through to first round deliverables.
FINAL NEW LOGO & FLAVICON
BACK UP LOGO STUDIES
DEEP DIVE BRAND DISCOVERY WORK
PHOTOGRAPHIC STYLE STUDIES
PRELIMINARY COLOR PALETTE STUDIES
PATIENT PRE-SURGERY WELCOME FOLDER
SURGEON BIO & STAFF BUSINESS CARD TEMPLATES
SURGICAL PREP TREATMENT PLAN WORKSHEET
SOCIETY TRADE SHOW TABLE TOP COVER FOR BOOTH
