72andSunny New York challenged us to create the launch video and additional assets promoting the refreshing summer edition of Smirnoff Ice Cans in a kind of, let’s say, humoristic manner. 

Those of you, who were born in 80’s, certainly remember when Smirnoff began selling RTDs (ready-to-drink) and kind of revolutionized the alcoholic beverage market, don’t you? We do and that’s why we were happy to help them write up the story.

Following tech giants’ example and their inclination toward sometimes a bit exaggerated product launch videos, Smirnoff decided to bring it to another level. Does it matter, that, in fact, we are talking about... cans? Not at all!

We were responsible for creating the launch video, the teaser and CGs for the digital and OOH campaign. All the materials premiered on the US market. It’s a big deal.

Client: Diageo,  Smirnoff
Brand Director Smirnoff FMB: Krista Kiisk
Senior Brand Manager Smirnoff FMB: Iven Breneger
Associate Brand Manager FMB: Gustavo Salguero

Agency: 72andSunny, NY
Creative Director: Devon Hong
Designer: Bessie Chang
Writer:  Ivan Whitted
Group Brand Director: Mimi St Gelais
Brand Director: Caroline Grayson
Brand Coordinator: Monika Montero
Head of Production: Lora Schulson
Producer:  Katie Schad
Director of Partnerships and Legal:  Quentin Perry

Production: Ars Thanea
Executive Creative Director: Peter Jaworowski                            
Head of Production: Marta Król               
Director: Bartłomiej Kalinowski
Art Director: Maciej Mizer
Production Manager: Dawid Berczyński
Studio Supervisor: Mikołaj Valencia       
3D Lead Artist: Bartłomiej Kalinowski
Concept Artists: Michał Urbański, Bartłomiej Kalinowski              
Modeling & Textures: Bartłomiej Kalinowski, Bartłomiej Dąbkowski, Paweł Filip, Mateusz Bargiel
Shading/Lighting: Bartłomiej Kalinowski, Bartłomiej Dąbkowski, Paweł Filip
Animation: Bartłomiej Kalinowski, Bartłomiej Dąbkowski
Motion Design: Piotr Maciocha
Compositing: Mateusz Bargiel, Justyna Podżorny, Katarzyna Strzelczyk, Łukasz Stolarski
Digital Artists: Piotr Frączkowski, Tomasz Chrabołowski
Music /Sound Design: Antfood

Video Shoot Crew:
Director: Barłomiej Kalinowski
On-set Supervisor: Mikołaj Valencia
Producer: Marta Król
Production Manager: Dawid Berczyński
Studio: Bites Studio
DOP: Jakub Burakiewicz
Editor: Wojciech Włodarski
Color grading: Dominik Deras
Grading Facility: Miło


Smirnoff ICE — Can Drop
169
1438
2
Published: