After winning one of four exclusive contracts to operate organized tours within Haleakala National Park, Bike Maui and their sister company, Haleakala EcoTours were looking to streamline their digital presence and hone in on a digital marketing strategy.

Operating several different styles of tours under different company names was causing confusion for tourists and tour resellers alike. OrangeRoc’s challenge was to unite the various companies as a family. We began by creating complementary logos, both following the same style, but with different color palettes. The logos could be paired together, but were also able to stand alone.

Building off of this new color palette and modern, yet Hawaii-centric visuals, OrangeRoc created a vast range of materials, from brochures to print advertising to vehicle graphics. OrangeRoc managed the various social media platforms and built a refreshed digital presence for Bike Maui with a coordinated Google AdWords campaign.

Knowing how important resellers were to the success of the company, we coordinated a reseller event highlighting one of the several new tours the company was offering, as well as putting together reseller-targeted brochures, fact sheets, pricing sheets, targeted eBlasts, posters and more.