Fjord SAO Infographics • ARTEQX

ARTEQX
The infographics.
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Here at Fjord São Paulo, mid 2018, an opportunity came up for us to present ourselves to ourselves.

Our continuous desire to understand all the nuances of the fjordians from the SP studio, always in between new and old members of the team, made us build graphic pieces that could tell tales with our own habits, patterns, preferences and experiences. We decided to take the opportunity to share our work during Equinox* and ArtEQX would probably be the best way to share our work and thoughts. 

First of all, we created a flag based on our voices and that is translated by our nuances, people, personalities, stories, genders and eyes! So we decided to illustrate different species of animals to bring all the country in one reference. After that, we focused on these infographics below. 



*Equinox is an event that aims to exchange experiences and discussions on the market, new methodologies and solutions for our day-to-day life. 
Click here to see more.

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Process
The answers to the survey were grouped by categories between eight posters containing the letters F, J, O, R, D, S, A and O, aiming to tell different stories in each piece.​​​​​​​

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Evolution of design steps.

Tools
All content was created in Adobe InDesign, Adobe Illustrator and RAWGraphs, by the DensityDesign Research Lab. Below are the columns used for infographics and the layers' useds.

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Poster 1: F
Who we are.

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Poster 2: J
What we do.

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Poster 3: O
Where we've been.

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Poster 4: R
How we live.

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Poster 5: D
Our mates.

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Poster 6: R
How we play.

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Poster 7: A
Wilson!

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Poster 8: O
The team.

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Icons

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Special thanks to the great team:

Content
Nathália Felix 
Thales Molina
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Text
Natalia Parodi 
Thais Oliveira
Thales Molina
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Graphic Design/Illustrations
Thales Molina
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Flag/Key Visual
Pedro Dante (behance.net/dante_peu)
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Images
Alexandre Paranaguá

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Thanks for watching!

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Follow me on Instagram
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Fjord SAO Infographics • ARTEQX
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Fjord SAO Infographics • ARTEQX

This work was done just before a big change on our team. Fjord São Paulo and Fjord Rio are now together as Fjord BRASIL. This growth, not only te Read More
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Tools