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IMAGINE - WEAR A CAUSE
IMAGINE is a movement that raises funds to attack and solve current social problematics. IMAGINE offers garments where the user chooses the cause they wish to contribute.

For the branding, urban protests where taken as a concept to reflect how to take action to solve problems worldwide. Every piece is designed to be replicated in packaging, digital media, print and urban art.
WEAR A CAUSE refers to: "When you wear an IMAGINE garment, you carry the cause believe in".

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IMAGINE es un movimiento que se inició con el fin de recaudar fondos para atacar y resolver problemáticas actuales. IMAGINE ofrece prendas en donde el usuario, al adquirirla, decide a que causa desea aportar.

Para el diseño de marca, se tomó como concepto la protesta urbana que existe en contra de las problemáticas actuales, y como tomar acción sobre ellas. Adicional a esto, se crearon materiales pensados en ser replicados en empaques, impresos, medios digitales y arte urbano.
WEAR A CAUSE se refiere a: "Cuando portas una prenda IMAGINE, portas la causa en la que crees".

IMAGINE - WEAR A CAUSE
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IMAGINE - WEAR A CAUSE

IMAGINE is a movement that raises funds to attack and solve current social problematics. IMAGINE offers garments where the user chooses the cause Read More
1
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Published:

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