1. CONCEPT
In 2012 I was commissioned to design a logo for a new film company called "Formula Entertainment" in Beijing.
The basic concept of this company is to introduce Hollywood film production workflow into China using a specifc method which they call "Formula". In this way Chinese films would be produced based on a specific formula. Using this concept of 'fomula', I generated the company's logo which integrated the mathematical symbols of °F and Σ, standing for English letters F and E into the brand name. This then formed the Chinese character "Formula(式)" based on its mirrored result
2. MOCKUPS
Digital mockups with Adobe photoshop.
3. TEST & RESULT
The name card design was the only application design of the logo.
I tested the design with an acrylic studio in Austria.
The idea is to play with the mirror design on both sides of a transparent acrylic plate, so Chinese and English information could be displayed separately on both sides.
The idea is to play with the mirror design on both sides of a transparent acrylic plate, so Chinese and English information could be displayed separately on both sides.
Although the result was interesting, due to the overhigh costs and technique requirements, we finally decided to produce it with hollow technique on paper in China.
THANKS!
