PERFECTING YOURSELF / 完美旅途
TUMI, as a well-known travel luggage brand with 40 years history, owns great reputations of its quality, functionality and durability. Its signature designs not only made the brand with leading position in the market, but also became the classic symbols for the brand itself. Design focused on the brand’s signature elements and recreated them into daily life objects in order to honor the classic of the brand’s designs and also showcase the modern lifestyle of brand image. The theme of the design is called “ Perfecting Yourself”, from which divided into three sub titles - Light, Path and Strength, representing the sprit for continuous innovations and improvements of the brand and the products. Travel is like the road of life. It’s a journey to perfect yourself, through the light, the path and the strength, bringing a better of yourself. With the three subtitles, design focused on TUMI’s three signature elements - the travel tag, the wheel and the ballistic nylon material. With the title of the Light, design recreated the classic travel tag to a solar power flashlight, which can bring light in inconvenient moments during travel and life; With the title of the Path, design recreated the classic wheel to a rolling measurer, which can do measurements for curve objects; With the title of the Strength, design recreated the classic ballistic nylon to a one material only and one-piece wallet, which highlighted the durability and protection of the classic material. The series of design transformed the brand’s signature elements into daily objects, honoring the classic of the brand and designs in distinctive and interesting perspectives, and showcased the modern lifestyle of brand image.
TUMI, 作为具有40年历史的箱包品牌，一直以来都以品质，功能和耐用的品牌形象深入人心，其标志性的功能与设计不但让其拥有箱包市场的领军地位，同样形成的是品牌的经典符号。设计针对品牌标志性的设计进行再设计，将其演绎成与生活和旅行相关的小产品，通过更生活化的方式展示并致敬品牌的经典设计，同时传达品牌的当代生活方式。设计以“Perfecting Yourself”为主题， 并以光Light，路Path和力Strength三个分支将TUMI旅行箱经典标志性的行李牌，静音轮和防弹尼龙材料进行了创新的演绎，强调了品牌不断创新，始终完善的理念，同时表达了旅途如人生之路，是不断的完美和缔造自我的旅程。设计以光Light为命题将TUMI经典的行李牌设计成了太阳能蓄电电筒，为旅途和日常不便时提供照明；以路Path为命题将经典的静音轮设计成了滚轮尺，可以方便生活中复杂曲线的测量； 设计又以力Strength为命题将品牌经典的弹道尼龙实现了单一材料的一体式钱包，最大化的利用材料的耐用和保护。光Light，路Path和力Strength的主题将TUMI的经典设计形成了可触摸的生活化的产品，从另一个角度致敬了品牌经典恒久的设计，同时展现了品牌契合当代生活方式的理念。
Designed by RONG Design