The Challenge Feed
How can we make it easier for players to track their Challenge Series progress? Can we help them find the challenges that are important to them and their styling habits? Currently players spend 60% of their session styling and dressing-up but they want to spend even more time doing so. How can this time be increased, and how can we get them into styling faster?
Our players are stars!
Big spenders should be appreciated and valued and their voices should matter. They are already advocates for the game so let’s give them a platform to shape the community. Let’s treat them like gold, like royalty and respect them in internal and external conversations. Who exactly are our players? What drives them to play and spend? Can we reference them in a better way?
Don't be afraid of change
Covet Fashion was ever changing as a result of improved communication from our community. It was important to understand that the product will never be "perfect" and only through continued interaction and research can we improve the experience. Below are some demonstrations of mockups, wireframes and flows that have continued to lift revenue and player engagement incrementally
Then & Now
It is interesting to see how Covet Fashion Evolved over the years based primarily on feedback from players an information gleaned from UX research