The logo was created for the Mazda Design 2019 competition, category: logo.

"The task was to design a new (alternative to the current) version of the logo: signet and logotype Mazda, which will be the symbol of the brand's entry into a new era of car design. The project should try to refer to key brand values, such as the art of design, Japanese craftsmanship, minimalism, harmony, as well as intelligent and technology breaking conventions. 

This year's edition takes place under the slogan "MA" - an ambiguous, Japanese word meaning "space between", "pause", "space" or just "breath". It can be said that "MA" is the time and space necessary to carry out work or to shape one's own life.
The meaning of this concept is well reflected by the "MA" as a symbol of Kanji (a system of ideographic signs in Japanese), which was created by combining two other symbols meaning "door" and "light (eg Sun)" - together they can be read as a slot in the door through which the light falls. This beam of light - a narrow "space in between" is a symbol of opportunity, openness, and freedom."

source: https://mazdadesign.pl/​​​​​​​











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New Logo - Mazda
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New Logo - Mazda

The concept for new brand identity. The logo was created for the Mazda Design 2019 competition, category: logo. Photo source: https://mazdadesign Read More
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