Book Cover for online contest (99designs)
The brief was:
When I first Googled "Playbook" I saw a lot of the "x's and o's like a football playbook. However instead of x's and o's I thought maybe the lines would direct to an audience or an ipad or iphone. This is about strategy and tools to DIY video themselves. But it's also not about the gear. It's about their story and how to use the tools to create their story, in order to grow their business, attract their audience and generate sales. The key things to play off are "EXPERT'S" because that's who it's for. and PLAYBOOK because that incorporates the strategy. If there is any icon or imagery that can show VIDEO, whether any photo, image or icon, than I leave it to your creativity to where that will go. The Fonts should be professional, Modern, and mood should be energetic, driven, targeted.