Task:
Brand and Promote rent electric.
Design the, logo or brand marque for Rent Electric. Show how this would work across a range of print materials - stationary, livery, menu, merchandise etc.
Design a promotional campaign crossing both print and digital detailing the launch of Rent Electric. Include a brand statement or strap line to support the offering.
Rent Electric or Rentel for short, is a car rental company specialising in electric cars only. ‘Rentel’ is based in Edinburgh and aimed at an eco aware tourist market driving to destinations in Scotland.
'Rentel' was created out of sheer necessity, to change the way we use transport in our cities. The goal is to provide environmentally conscious transport solutions & rental services.
