THIS IS THE PACKAGE WE DESIGNED FOR THE RAKI BRAND
AŞINA RAKI, IN ORDER TO BE SOLD AT INTERNATIONAL AIRPORTS.
THE BASIC UNDERSTANDING OF THE PACKAGE DESIGN IS TO
INTERPRET A TRADITIONAL DRINK TO A MODERNIST FICTION AND PENETRATE TO SOUVENIR MARKET USING TURKEY’S BRAND ICON
THE CITY İSTANBUL.