When a company, institute or university decides to have brochures for providing important information to their intended recipients, one question is always there. How to make a brochure that is worth your money and create interest within the readers? Designing a brochure is easy but designing a brochure that the reader will keep it for future reference is not a child’s play. Not only designing but giving proper attention to brochure printing is also equally important as low quality print and improper finishing can easily ruin your efforts and undermine your purpose.

In this blog, we will discuss some of the important things that should be considered to have an effective brochure.

In the planning phase, you must first identify the objective of brochure. This will define how the brochure marketing will proceed and which design would be perfect. Thus, to identify the purpose, ask yourself some questions. Which segment of the market are you targeting for brochure? How will your brochure be distributed - by hand or by mail? What benefits are you expecting from the brochure marketing? Once you figure out answers of these questions, the main objective will emerge itself into the picture.

One of the distinctive features of a brochure is that it comes in multiple folds. In fact, this feature decides how your products and services are presented to your recipients. Picking the right fold can be challenging as you would want to complement your content type to the way your recipients will read it.

Before heading towards brochure printing, it is necessary to review your copy with the point of view of a reader. Not only the content is important but it is also crucial how it is presented to the reader. So, determine if it is pouring too much information on the readers that could overwhelm them or if it is too short. Remember that concise writing is a must for brochure because you have to give valuable information which doesn’t waste the precious time of the reader.

One must notice that fonts play a significant role in determining the readability of the text, setting the tone of the brochure and giving a visual appeal. So, look for different font combinations for heading, subheading and text body that work together and don’t distract while going through the content.

When it comes to the brochure printing step, never ignore the paper stock as well as coating because, for many customers, it can influence their perception of your company. A brochure with thick paper stock and a glossy or matte coating finish is considered as more upscale than one with thinner and low quality finish. There are also other benefits of having high quality paper stock and coating such as elevated durability, smudging and abrasion resistance, coating resistance and vibrant hues. Good choice can really make your brochure shine, literally.

So, make good use of these tips and impress your recipients with an attractive brochure.