project overview
To create a cohesive look for a multiple product line for
a local brand with storefronts in Waikiki, Hawaii.
a local brand with storefronts in Waikiki, Hawaii.
approach
Environmentally friendly packaging contrasted with bold
graphics that tie into the local lifestyle and culture. Designs
graphics that tie into the local lifestyle and culture. Designs
are geared towards the concept of Living Aloha where
people are warm, friendly, inviting and everyone is treated
like Ohana.
In The Beginning
Ideating in order to figure out what type of product to create for packaging system.
