Radio Spot: "Hoy no me puedo levantar" Musical
Mecano was one of the most successful pop bands in the 80s, and in 2008 they earned an acclaimed musical based on their discography.
The mission: After the massive success of the musical "Hoy no me puedo levantar" in Madrid, the company wanted to do a last call for their final season.
The solution: I suggested a campaign on Spotify and other similar platforms to reach the 80s music enthusiasts who could be their potential audience. The message was clear: "this is your last chance, now or never."
